Allstars Academy (Step Finance)
|Regional Manager
Port-Harcourt, Rivers State, Nigeria
Summary
Led regional operations and growth for Allstars Academy, driving significant expansion, community engagement, and user acquisition across Nigeria's Web3 ecosystem.
Highlights
Scaled regional operations by expanding to 40+ chapters across 24 Nigerian states, recruiting and training organizers to autonomously run partner campaigns, eliminating the need for central execution.
Executed 363 high-impact events, each attracting 150-250 attendees, leveraging a repeatable funnel from awareness and live demos to wallet activation, task completion, and post-event retention via Telegram and WhatsApp.
Drove 6,800+ new Solflare wallet activations in one cycle, achieving 60%+ 7-day retention against a 35-40% baseline by integrating first on-chain staking actions and implementing a chapter leaderboard.
Converted 15-20% of clinic attendees to Step Wallet users within two weeks, strategically positioning it as a consolidation layer post-hackathon and post-airdrop windows.
Generated 18,000 plays for Chomp across 40 chapters, achieving a 50%+ session-to-session return rate and effectively utilizing it as a re-engagement loop for churned members.
Built a regional RevOps stack using HubSpot, Dune, and Postgres to link on-chain activity with partner and Business Development pipeline data, enhancing weekly forecasting accuracy.
Managed a $100K growth budget with cohort ROI tracking, strategically reallocating 30% of spend from underperforming channels to optimize investment returns.